BRED, a collaborative design lab, was established in 2006 by founding partners Ned Drew and Brenda McManus with the addition of partner Rick Bargmann in early 2015. With over 20 years of collective design experience in New York and New Jersey, it is our core belief that design is the organizing force in the defining, creating and communication of meaning. Our work takes various forms in many different mediums from traditional letterpress to interactive design, serving the non-profit, cultural and corporate environments, as well as smaller independent creative projects. No client is too big or too small. Each client represents an opportunity to create an exciting and memorable user experience. Our studio seeks clients and projects that share our appreciation and excitement for opportunities and creative solutions.
Ned Drew is a Full Professor at Rutgers University-Newark where he heads the Graphic Design Program.
Professor Ned Drew teaches various graphic design courses and the history of graphic design at Rutgers University-Newark in the undergraduate design program and part-time in the Pratt GradComD MFA/MS programs. Professor Drew is a member of the AIGA National Design Educators Community Steering Committee and is the director of The Design Consortium, a student/teacher run design studio that focuses on non-profit, community-based projects.
Drew is the co-editor of Design Education in Progress: Process and Methodology, Volumes 1, 2 and 3, an academic book series dedicated to the study of design pedagogy. One of his student design projects and process work were recently included in Typographic Design: Form and Communication by Carter/Day/Meggs, 4th and 5th editions. Drew is the co-author of BY ITS COVER: Modern American Book Cover Design published by Princeton Architectural Press, Purity of Aim: The Book Jacket Designs of Alvin Lustig published by RIT/Cary Graphic Arts Press and a second book for RIT that focuses on the mid-century graphic designer George Giusti and is scheduled to be published in late 2014.
Drew is also a founding partner and creative director of the multi-disciplinary design firm, BRED based in New York City (www.brednation.com). His work has been included in several books, including the 6th edition of Typographic Design: Form and Communication, Graphic Design Referenced, US Design 1975-2000, Working with Computer Type, the AIGA’s Rethinking Design 3: Speaking Volumes, Graphic Design Solutions, Color Management for Logos and 2D: Visual Basics for Designers and has been recognized by the American Institute of Graphic Arts, The Type Directors Club, the International Design Awards, the Art Directors Club, the FPO Awards, the University and Colleges Designer Association and the American Association of Museums as well as Graphis, Communication Arts, Print, How and Creativity magazines.
Brenda loves type. Her work focuses on the creation of expressive, functional typography and typographic systems. Her work has appeared in Graphic Design Solutions, Color Management for Logos, and Color Management: A Comprehensive Guide for Graphic Designers among others. Brenda, a recent graduate of the MFA program at Pratt Institute, presented her thesis, Mediating Integrity: Personal Perspectives on Politics, Religion & Design, at the AIGA lecture series, My Dog and Pony: Fresh Blood 2: Fresher Blood!.
Brenda has been recognized by several design publications including Print, Graphis and How magazines and by organizations such as the Art Directors Club, the Type Directors Club, the University & College Designers Association, the Museum Publications Design Competition and the Creativity Design Competition. Her work has been included in the TDC46 Awards Exhibition, Summit – an AIGA/NY Exhibition, the 37th ADCNJ Awards Show, the UCDA Conference Exhibition and the American Association of Museum Design Exhibition.
Brenda is an Assistant Professor of Graphic Design at Pace University. She has taught at Pratt Institute in the Graduate Communications Design program, Rutgers University-Newark and the Fashion Institute of Technology. Brenda recently taught a graduate seminar and workshop at the National Yunlin University of Science and Technology in Yunlin, Taiwan as part of the national scholarship program.
Rick Bargmann is a partner at BRED, a multidisciplinary design lab based in New York City. Rick is an accomplished creative director and designer specializing in brand identity and architecture. His 20 year career spans a variety of industry sectors and media. He is known as a creative thinker with a focus on clean, simple, strategic solutions. Rick has a strong track record of mentoring designers and passion for typography. He has received numerous awards from design publications includingPrint’s Regional Design Annual, Print’sDigital Design Annual, Graphis , and Howmagaz
Rick has been recognized by the Art Directors Club, the Type Directors Club, the University & College Designers Association, the Museum Publications Design Competition and the Creativity Design Competition. His work has been included in the TDC46 Awards Exhibition, Summit – an AIGA/NY Exhibition, the 37thADCNJ Awards Show, the UCDAConference Exhibition and the American Association of Museum Design Exhibition.
Rick’s clients have included Time Warner Cable, The New York Times, Prudential, Thomson Reuters, Standard & Poor’s,TIAA-CREF, The Royce Funds, Hatteras Funds, Haven Academy, Cancer Care, Pfizer and Eli Lilly.
At BRED, Rick and founding partners seek clients and projects that share a common appreciation and excitement for visual integrity.
175 Claremont Ave, No. 66
New York, NY 10027
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