Letterpressed US Currency Redesign
This self-initiated project was inspired by W. A. Dwiggins’ 1932 proposal Towards a Reform of the Paper Currency, Particularly in Point of Its Design. This experimental investigation was also created to showcase and promote a new type family recently designed by our studio – Ludd.
Approach and Solution
I wanted to try and retain the spirit of the current US bills while contrasting the more iconic elements with a humorous look at American history and its myths. Formally I was reacting to the conservative nature and blandness of our bills, trying to develop a more dynamic composition and impression without losing the narratives.
Ned Drew of BRED
8 specialty and PMS spot colors printed on a Vandercook, Universal III press.
A series of three bills, 3 x 6, Front/Back